Built For The City

CAT Footwear

Caterpillar, the construction equipment giant, entered the fashion industry by partnering with Wolverine Worldwide to create CAT Footwear. Animaré facilitated this transition, balancing Caterpillar's industrial heritage with a softer image. The brand's message combined comfort and durability, offering "indestructible comfort" that reflected the robust nature of city-building machinery.